The pressure is working. Mattel has stated that they will take initial steps to address this issue, but without details or timelines their words alone are not enough.
Check out the incredible video of the protest and send a clear message to Mattel: we need action – not vague promises – to save Indonesia’s rainforests.
In response to the campaign, Mattel first announced that it would direct “packaging suppliers to stop sourcing pulp from Sinar Mas/APP [Asia Pulp & Paper] as we investigate the deforestation allegations.” The company later also announced that it will develop a "sustainable procurement policy" for paper and other wood-based products.
This is encouraging progress, but it’s not enough. There are only 400 Sumatran tigers left in Indonesia’s rainforests, and every day the destruction of their forest homes drives them closer and closer to extinction.
Without an actual written policy in place to protect rainforests, Mattel’s investigation has no teeth, and the problem has not been solved. We are willing to help them develop this policy and answer their questions, but until then, our campaign continues.
When companies like Mattel stop buying their products, Asia Pulp & Paper will be forced to stop their destruction of tiger homes and rainforest habitat.